July 6, 2025
GrayRobinson is pleased to share Shareholder Elio Martinez was a featured panelist at the International Association of Defense Counsel's (IADC) 2025 Annual Meeting. Elio joined fellow intellectual property (IP) professionals for an in-depth discussion on the evolving landscape of IP protection in the sports industry.
The session, "Game On: Intellectual Property Strategies for Athletic Events," explored how major sporting events like the 2024 Paris Olympics and the upcoming 2026 FIFA World Cup present unique challenges and opportunities for brand protection. The panel covered best practices for implementing brand enforcement programs, navigating sponsorship and ambush marketing, and developing international IP strategies. The discussion provided practical takeaways for legal professionals advising clients in the sports, media, and entertainment sectors.
Based in the firm’s Jacksonville office, Elio represents global brands in complex IP litigation. His client collaborations include matters related to trademark counterfeiting, trademark, copyright, and patent infringement, and trade secret misappropriation. Elio’s global experience extends to helping clients operating across a range of sectors develop and implement anti-piracy efforts in the United States and internationally.