Consumers across America are expressing unprecedented interest in knowing more about how their food and beverages are produced. Organic products and sustainable practices are topline subjects for the purchasing public, as more and more producers compete for customers who will pay higher prices for products that are healthier and more "green" and environmentally friendly.
The alcohol industry has always abided by extraordinary safety regulations and also continually promoted responsible consumption to ensure products are among the safest sold in the U.S.. Nowadays public opinion often holds companies in even higher regard when the product is made in an environmentally responsible manner and called "green" or "natural". Neither of these terms is defined by federal marketing and advertising regulations, however, in the context of food generally and alcohol beverages specifically, certain other terms, such as "organic", "biodynamic", and "sustainable", are restricted by law in order to protect consumers from confusing or misleading statements.
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This article is published in the April 2014 issue of Fintech Focus. For more information, click here.