Rupa S. Lloyd - Attorney at Law

720 S.W. 2nd Avenue
Suite 106
Gainesville, Florida 32601

P 352-376-6400
F 352-376-6484

50 North Laura Street
Suite 1100
Jacksonville, Florida 32202

P 904-598-9929
F 904-598-9109

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Biography

Rupa is a shareholder in GrayRobinson’s Gainesville and Jacksonville law firm offices. With nearly two decades of experience and a certificate in health law, she specializes in health care operational, corporate, transactional and regulatory matters. She advises clients in many facets of their business, including privacy and data security, fraud and abuse, corporate governance, labor relations, licensure and discipline, quality improvement and healthcare risk management. She routinely conducts due diligence including the preparation and negotiation of agreements in connection with telehealth, software licensing, EMR, practice sale and acquisition, medical equipment, real property leases, physician employment and medical directorships.

Rupa is licensed to practice in Florida and Pennsylvania and is a licensed health care risk manager with the Florida Agency for Health Care Administration. In addition, she is an elected member of the Executive Council of the Florida Bar Health Law Section, is board certified by the National Patient Safety Foundation as a Certified Professional in Patient Safety, and is an approved Mediator with the American Health Lawyers Dispute Resolution Service. She has authored articles with the American Health Lawyers Association and MGMA, lectured on health law topics as an adjunct Professor of Law with University of Pittsburgh’s Graduate Healthcare Compliance program, participated as a guest lecturer at the University of Florida Levin College of Law and as a visiting Professor of Law at the University of Toledo College of Law. 
 

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Background

Rupa graduated cum laude from the University of Pittsburgh School of Law, Health Law Certificate Program, and received her undergraduate degree in Industrial and Labor Relations from Cornell University, where she served as Vice-President of the Mock Trial Executive Board and as President of the Pre-Law Society. She has a certificate in Healthcare Risk Management from the University of Florida, and a certificate in Healthcare Facilities Planning and Design from Cornell University’s Sloan Program in Health Administration.

Rupa began her legal career as a summer associate with Duane Morris, and then joined Houston Harbaugh’s Health Care law group as an attorney representing physician practices and other health care organizations. In 2002, Rupa relocated to Florida to serve as Associate Director at the University of Florida Health Science Center where her responsibilities included contracts and regulatory compliance.

Education
  • Cornell University, B.S. industrial & labor relations (1998)
    • Cornell Traditions Fellow
    • Cornell Pre-Law Society, President
    • Cornell Mock-Trial Executive Board, Vice President
  • University of Pittsburgh School of Law, J.D. (cum laude, 2001)
    • CALI Excellence for the Future Award Health Care Fraud & Abuse
    • National Health Law Moot Court Competition
  • University of Florida, Certificate in Health Care Risk Management (2008)
  • Cornell University, Sloan Program in Health Administration, NY Certificate in Healthcare Facilities Strategic Planning and Design (2012)

Admissions
  • Florida
  • Pennsylvania
  • U.S. District Court, Northern District of Florida
  • U.S. District Court, Middle District of Florida
  • U.S. District Court, Southern District of Florida
Certifications
  • Licensed Health Care Risk Manager, Florida Agency for Health Care Administration, 2008
  • Board Certified Professional in Patient Safety (NPSF/IHI), 2016
  • Mediator, American Health Lawyers Dispute Resolution Service, 2018
Professional Associations & Memberships
  • The Florida Bar
    • Health Law Section
      • Executive Council Member, 2017 – present
      • Chair, Legislative Committee, 2018 - present
  • The Pennsylvania Bar
  • American Bar Association
    • Business Law Committee
    • Health Law Committee
  • American Health Lawyers Association, Member and contributing author
  • National Patient Safety Foundation, American Society of Professionals in Patient Safety, Member
Articles & Publications
  • “The Struggle is Real: 7 Legal Hurdles to Entrepreneurial Success,” Business Report of North Central Florida, November 26, 2018
  • “Is the Data Medical Device and Drug Companies Reported About You Accurate?” Health Law Bulletin, LinkedIn Pulse May 15, 2018
  • “Quick Facts on the New Law that Applies to Florida Physicians who Prescribe Opioids,” Health Law Bulletin, LinkedIn Pulse April 18, 2018
  • “Opioid Manufacturers & Distributors Beware. Health Law Bulletin,” LinkedIn Pulse February 27, 2018
  • “Think, Before You Text,” LinkedIn Pulse, January 3, 2018
  • “Healthcare Entities Must Guard Their PHI Carefully,” LinkedIn Pulse, December 29, 2017
  • “Exercise Caution in Structuring and Administering Patient Charities,” LinkedIn Pulse, December 3, 2017
  • “How do I Get Paid for Providing Telehealth Services,” LinkedIn Pulse, November 7, 2017
  • “NQF Final Report on Telehealth is Available,” LinkedIn Pulse, September 5, 2017
  • “Why Nurses will be the Key Initially to Facilitate Growing Telehealth Practices in Florida,” August 22, 2017
  • “Solutions to Avoid a Ransomware Infection,” LinkedIn Pulse, June 28, 2017
  • “Never Underestimate the Power of a Well-Written Contract,” LinkedIn Pulse, June 5, 2017
  • “CANNA Q&A for Employers: Passage of the HIRE Vets Act & Restrictions on How DOJ Can Use Certain Funds,” LinkedIn Pulse, May 11, 2017
  • “Does Value-Based Care Mean that I’ll be Penalized for Treating Needy Patients?” LinkedIn Pulse, April 19, 2017
  • “Yes Doctor, You May Lend Your Patient a Helping Hand,” LinkedIn Pulse, March 25, 2017
  • “Your Data Has Been Stolen. Now What?,” LinkedIn Pulse, March 4, 2017
  • “Yet Another Multi-Million Dollar HIPAA Settlement,” LinkedIn Pulse, February 17, 2017
  • “Nationwide Preliminary Injunction Enforced Against Certain ACA Provisions,” LinkedIn Pulse, January 4, 2017
  • “The Murky Waters of Physician Non-Competes,” MGMA Connection, January/February, 2017
  • “The Need for Learning From Other’s Best Practices,” LinkedIn Pulse, December 30, 2016
  • “The 21st Century Cures Act Offers Potential for Relief for Hospitals that Treat Our Most Needy Citizens,” LinkedIn Pulse, December 14, 2016
  • “Under the MACRA Final Rule an Estimated 1 Billion $$'s in Bonuses are Available for Providers in 2019. Who Will be the Winners and the Losers?” LinkedIn Pulse, October 15 2016
  • “Up, Up and Away - Civil Monetary Penalties,” LinkedIn Pulse, September 26, 2016
  • “Do the MACRA, or Die? What Are the Real MACRA Implications for Healthcare Practices? How many will have to close their doors?” LinkedIn Pulse, August 11, 2016
  • “Lions, Tigers, and Ransomware... Oh My!” LinkedIn Pulse, July 19, 2016
  • “The Deadline to File a Hardship Exception is Close to Only 1 Month Away” LinkedIn Pulse, May 31, 2016
  • “If You Are an APP Developer - Do You Need to Worry About HIPAA?” LinkedIn Pulse, May 25, 2016
  • “Will Uniformity Help? More Information on the Proposed Quality Payment Program,” LinkedIn Pulse, May 11, 2016
  • “Imagine the Millions that Could be Saved, If We Empower the Elderly With Knowledge About How to Identify and Report Healthcare Fraud?” LinkedIn Pulse, May 9, 2016
  • CMS Issues Proposed Rule Introducing Quality Payment Program,” American Health Lawyers Association, Physician Organizations Alert, May 6, 2016
  • “7 Key Things Employers Need to know about the "Employer Mandate" Under Healthcare Reform,” LinkedIn Pulse, March 29, 2016
  • “Business Associates: Rev Your Engines... Cross Your T's and Dot Your I's on Your HIPAA & HITECH Compliance Activities,” LinkedIn Pulse, March 22, 2016
  • “The Importance of, and Advantages to Working with a Patient Safety Organization, LinkedIn Pulse March 16, 2016
  • “Do Not Delay - File Your Application to Document the Hardships Encountered in Demonstrating Meaningful Use,” LinkedIn Pulse, March 11, 2016
  • “Deadlines for Information Reporting Under the ACA are Fast Approaching, LinkedIn Pulse,” March 9, 2016
  • Application Deadline for the Medicare EHR Incentive Program Hardship Exception Extended from March 15 to July 1,” American Health Law Association Email Alert, March 2016
  • “Florida Legislative Update,” State of Florida Reporter, American Health Lawyers Association, Healthcare Reform Educational Task Force. Task Force Publications Alert, April 1, 2010
  • “Florida-Recent Healthcare Reform Developments,” State of Florida Reporter, American Health Lawyers Association, Healthcare Reform Educational Task Force. Task Force Publications Alert, November 25, 2008
  • HITECH and Your Business Associate Agreements…To Amend or Not to Amend?” Teaching Hospitals & Academic Medical Centers, Volume 7, Issue 1, April 2010
  • Accepting the Inevitable: Trends, Expected Outcomes, and What to Look for as Electronic Health Record Implementation Goes Forward,” Teaching Hospitals & Academic Medical Centers, Volume 5, Issue 1, January 2007
Presentations & Seminars
  • “The Opioid Epidemic: State of the Crisis and Potential Solutions,” Alachua County Medical Society, April 17, 2018
  • “Life after Residency and Fellowship,” Duval County Medical Society, April 7, 2017
    • Morning Session: Negotiating the Perfect Contract
    • Afternoon Session: Private Practice Basics
  • “Master Class on Telemedicine,” The Florida Bar, December 8, 2017
  • “Emerging Legal Issues in Telemedicine,” The Health Care Roundtable for Chief Compliance Officers, October 19, 2017
  • “Emerging Legal Issues in Telemedicine,” The Health Care Roundtable for General Counsel, September 21, 2017
  • “Data Security within School Districts,” Florida School Board Attorneys Association (FSBAA), June 9, 2017
  • “Protected Health Information Laws and Collaboration Issues,” Care Coordination Learning Collaborative of the Florida Certification Board, January 19, 2017
  • “Healthcare Regulatory -Establishing Policies,” Professional Association of Health Care Office Management (PAHCOM), July 13, 2016 (CEU Approved)
  • “Healthcare Regulatory - Practice Liability vs. Practice Duty,” Presentation to Professional Association of Health Care Office Management (PAHCOM), May 12, 2016 (CEU Approved)
  • “Tax-Exempt Issues for Nonprofit Organizations,” Presentation to Mon Valley Providers Council, April 2002
  • “Health Law Briefing on Medical Devices Act and Preemption,” Health Law Section, Allegheny County Bar Association, Nov. 10, 2000
Civic
  • Sunrise Rotary of Gainesville, Florida
    • Board of Directors, 2018
  • Rotary International, Paul Harris Fellow
  • City of Gainesville Nature Centers Commission
    • Board Member, 2011 – 2017
    • Treasurer, 2014 – 2017
  • Citizens State Bank
    • Board of Directors 2018

Awards & Recognitions
  • AV Preeminent™ rated by Martindale-Hubbell
  • University of Florida Health Science Center, Superior Accomplishment Award
  • City of Gainesville Parks, Recreation and Cultural Affairs, Certification of Appreciation for Selfless Service

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  • LinkedIn
  • Ingenuity in Action.TM

To contact your closest G|R Office call 800-338-3381

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