MIAMI, FL – April 24, 2020 – Robert R. Jimenez, senior associate in GrayRobinson’s Miami law firm offices, authored the Law360 article, "When Trademarks, Data Privacy and Discovery Collide." The article discusses how "in a world of global trade and international brands, the question of where trademarks have been used and to whom products have been sold implicates customer data covered by strict privacy regimes."
Concurrently, trademark owners are required to collect and transfer customer data to comply with discovery obligations in litigation. This tension between trademark and privacy law is amplified by the growing number of fines issued by data authorities, as well as the complexities of information governance and electronic discovery. To safely navigate these waters, trademark owners must understand their data, the law that covers it and what steps to take when customer information needs to be turned over. Read the article here. (subscription required)